After working in the corporate world of the United States, Ahadu Woubshet moved back to his birth country Ethiopia to be part of the transformation that the country was aspiring for and was one of the founding managment and chief operating officer of the Ethiopian Commodity Exchange (ECX), where he worked on quality standards, capacity building, alignment on the international market, true price discovery and even established the first coffee contract to be traded within the ECX. Working at the ECX gave Ahadu opportunities to travel to various coffee-growing regions and farms in Ethiopia and gain first-hand insight into the lives of the farmers and how coffee is grown, traded and how quality is assured. This experience made Ahadu fall in love with coffee and create an impact in the land that gave the world Arabica Coffee. After completing his national mission of the ECX establishment, Ahadu decided to invest more of himself towards developing Ethiopian coffee to its rightful place in the world by applying best practices including investing in the community, developing sustainable farming practices and doing coffee farming right. It was with this decision that the farmer in him took full form.