Trinidad Apolinar is motivated to know that growing coee is continuing the family traditions and
teachings. He runs Finca Santa Rosa together with his right-hand man and trusted worker Miguel
Pérez. They oversee all agricultural activities from seed to commercialization. Trinidad has been
working or growing coee for most of his life since he started at age 13 with his father. However, he
has focused on specialty coee in the past eight years, when he realized that his coee has what
it takes to satisfy the most stringent of palates.
Trinidad Apolinar’s story, however, really took him to a new level of experience, commitment, and
responsibility when he had the opportunity to buy the farm to start experimenting, leading to good
and not-so-good results. He remembers having planted two hectares with varieties that did not
have a cup profile and were not suitable for the climatic conditions where the farm is located. Over
the years, he has faced other experiences such as failed drying of many batches or having truck
accidents due to bad road conditions, but not everything goes wrong. He has found great people
to work with, grow his farm, and buy more property and assets. To this day, something that makes
him proud of his career as a coee grower is knowing that his work and coee are internationally
recognized despite the challenge that each harvest brings!