It is part of the Inoi FCS in Kirinyaga County, Central Province. The Kerugoya factory is located in the central division of the Kirinyaga district in the town of Kerugoya.

It is affiliated to the Inoi Farmers Co-op Society along with the Rutui, Kuguyu, Kianderi, Kariku, Kaitheri, Karia, Ndimi, Kiamwenja, Riagititu and Thaita factories. There are now 1000 active members of the Inoi Cooperative and each member has on average around 1 acre of land for coffee growing alongside macadamia, beans, banana and maize.

The area has deep, well drained and fertile red volcanic soil at altitudes of between 1634 and 1900 metres above sea level with 1518mm of rainfall annually. Smallholder members of this factory have access to training and technical advice in an effort to increase the yield.

The coffee is handpicked by the smallholder members and delivered to the Kerugoya factory where it is pulped.

Varieties included is SL 28 & SL 34. The Main Crop harvest is between October to December and Fly Crop is harvested between April to June.