Luiz Roberto dos Reis did not come from a family of coffee producers, in fact his father worked with cattle. It was only when his mother saw a flowering coffee field, and was so enthralled by the beauty and the scent of the white coffee blossoms that she convinced the family to pursue growing coffee.

Today Luiz is a qualified Agronomist, and has 106 hectares of land, 15 of which he grows coffee on. Which is substantially more than the 2 hectares his father started with.

He grows yellow and red Catuai, yellow Bourbon, yellow Icatu, Acaia and Topazio.

Region

The Mantiqueira de Minas region of Minas Gerais is known for its mountainous landscape and its thermal water reservoirs. The region has great soil fertility and climatic conditions for growing coffee, the farm is between 1000 and 1300 masl.